Spotify plans full#
Looking ahead, Spotify will leverage its unparalleled data, insights, and strength in user experience to build out a full complement of live and on-demand offerings for users and creators across the globe. The company, which was initially backed by Lightspeed Venture Partners, and more recently by GV and Precursor Ventures, first introduced Locker Room to sports fans in October 2020. We’ll give professional athletes, writers, musicians, songwriters, podcasters, and other global voices opportunities to host real-time discussions, debates, ask me anything (AMA) sessions, and more.īetty Labs is a forward-leaning team of developers, engineers, product thinkers, and sports fans focused on creating groundbreaking live experiences. Through this new live experience, Spotify will offer a range of sports, music, and cultural programming, as well as a host of interactive features that enable creators to connect with audiences in real time.
In the coming months, Spotify will evolve and expand Locker Room into an enhanced live audio experience for a wider range of creators and fans. “The world already turns to us for music, podcasts, and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.” “Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” said Gustav Söderström, Chief Research & Development Officer at Spotify. This acquisition* builds on our work to create the “ future formats of audio ” and will accelerate Spotify’s entry into the live audio space.
Today, we are announcing that Spotify has acquired Betty Labs, the creators of Locker Room, a live audio app that’s changing the way insiders and fans talk about sports.
During Spotify’s first-ever Stream On event last month, we explored the journey of creation, the promise of interactivity, and the investments we’re making to further unlock audio’s potential.